Message from CEO

2014 is set to be a growth year for Aspire Katara Hospitality

Another new year is upon us, and Aspire Katara Hospitality (AKH) – one of Qatar’s leading companies in the hospitality sector – seeks to build on the successes of 2013 andwelcome the challenges and opportunities presented by the year ahead.

AKH continues to grow and the main reason for this is the superb range of brands that come under its umbrella – brands that appeal to all sections of Qatari society. They range from dining at premium outlets like the L’wzaar Seafood Market, to the fashionable and fun Red Velvet Cupcakery – just two of AKH’s expanding portfolio of branded outlets.

Not everything that AKH does is visible to the eye, however, with the company providing consultancy services fromconcept design, concept enhancement and management operations for a host of other hospitality companies within Qatar. High profile Event management is an important part of what we do.

AKH achieved numerous successes in 2013, including: the opening of chocolate boutique Chac’late in February; the opening of American-themed burger joint Burgerry in June; Conceptualization, management and execution of Ramadan lighting and other hospitality activities within Katara Cultural Village ; conceptualization, management and execution of Qatar National Day decoration and activities within Katara Cultural Village. , and the event management of the third Katara Traditional Dhow Festival in November. The opening of this event was under the auspices of His Highness Sheikh Tamim Bin Hamad Al Thani, the Emir of the State of Qatar.

 
2013 also saw AKH complete its plans to open two outlets abroad . The ‘Chapati & Karak’ restaurant on London’s Brompton Street (in the exclusive Knightsbridge area of the British capital) and another outlet slated also opening abroad later in 2014. This year, there are more projects to look forward to in Katara Cultural Village and Aspire Park.

AKH is a company defined not only by bringing the best dining experiences and hospitality to its customers, but also a clear vision and ambition to become a global brand. 2014 marks a real push to turn this vision into reality by expanding and exporting the quality brands AKH has built up in Qatar, and also promoting the consultancy services it offers to a wider audience.

The company already has a presence in London, but this is only the beginning. By nurturing our brands – and accruing even more hospitality experience, AKH seeks to combine these two strong strands into a combined product that will prove irresistible to the overseas market.

With hard work and dedication, AKH feels that 2014 is going to be a good year, and we are at your service, always.

Kholoud Al-Hail
CEO, Aspire Katara Hospitality